Reins of the Infinite Timereaver This complete guide to SEO copywriting takes
This complete guide to SEO copywriting takes you through the process of keyword research as well as the 3 stages of the writing process. It will also help you write the readable and SEO-friendly articles your website needs! And last, but not least, we’ll give you some insights into writing content for international sites, and the challenges that come along with that.
This guide to SEO writing covers:
- SEO copywriting and holistic SEO
- Before writing: always start with keyword research
Three phases of writing an article- Phase 1 of the writing process: Preparing your text
- Phase 2 of the writing process: Writing your text
- Phase 3 of the SEO copywriting process: Editing your text
- SEO copywriting for international sites
- Conclusion: SEO copywriting is a process
SEO copywriting and holistic This complete guide to SEO copywriting takes you through the process of keyword research as well as the 3 stages
At Yoast, we practice what we call ‘holistic SEO’. This means that our primary goal should be to build and maintain THE BEST possible website. Ranking in Google will come automatically if your website is of extremely high quality. The reason for that: Google wants to serve its customers what they want. Their mission is: to index all the world’s information and make it universally accessible. In addition to this,
This complete guide to SEO copywriting takes you through the process of keyword research as well as the 3 stages of the writing process. It will also help you write the readable and SEO-friendly articles your website needs! And last, but not least, we’ll give you some insights into writing content for international sites, and the challenges that come along with that.
3. Look at search intent This complete guide to SEO copywriting takes you through the process of keyword research as well as the 3 stages
SEO strategies should, nowadays, largely revolve around answering the questions people have. Whenever someone enters a search query into a search engine, they are on a quest for something. There are 4 kinds of intent searchers can have:
- Informational intent: to find information on a specific topic.
- Navigational intent: to access a specific website by entering the term in a search engine.
- Commercial intent: to buy something sometime soon and are doing research before making a purchase.
- Transactional intent: to buy something after doing their commercial intent searches.
In your keyword research, you need to find out which kinds of intent apply to your keywords and try to match these search intents. You can use the search results to find out which intent applies to your keywords. Which intent you’re targetting should also affect your writing style, we’ll go into that later in this guide.
Three phases of writing an article This complete guide to SEO copywriting takes you through the process of keyword research as well as the 3 stages
Once you’ve decided upon a topic or a story you want to write, the actual SEO copywriting begins! The SEO writing process consists of three stages: preparing, writing and correcting (or editing).
Phase 1 of the writing process: Preparing your text This complete guide to SEO copywriting takes you through the process of keyword research as well as the 3 stages
The first phase of the actual SEO copywriting process is planning your piece. Before you put pen to paper (or fingers on the keyboard), take some time and think about what you’re going to write. You’ll have a topic in mind, by now, but before you start writing, you should have clear answers to the following questions as well:
- What’s the purpose of your article? Why are you writing? What do you want to achieve?
- What will be the main message of your post? What’s the key question you want to answer?
- Who is your audience? What are they looking for?
- What information do you need to write your piece?
- In what order will you present your information? What will be the structure of your article?
The purpose of your text and search intent This complete guide to SEO copywriting takes you through the process of keyword research as well as the 3 stages
The first question in the list is: what’s the purpose of your article. It’s important to think about that beforehand, because it affects how you should write your article. Do you want to inform users? Amuse them? Or persuade them to do something on your site? The preparation step is also when you should consider your visitor’s intent. If your keyword research clearly demonstrated that intent behind a certain query is informational, and you want to write a persuasive, sales-focused page for that keyword, that’s not a great match. Of course, if you’ve given your keyword strategy some thought, this won’t be a problem.
Phase 3 of the SEO copywriting process: This complete guide to SEO copywriting takes you through the process of keyword research as well as the 3 stages
Once you’ve finished writing your piece, you’ll have the first draft of your article. This first draft is the thing you will improve upon in the final phase of writing. The final step will still take quite a lot of time.
The editing phase is the phase of the SEO copywriting process in which you should ‘kill your darlings’. Don’t be afraid to throw stuff out. You should read and re-read and re-re-read your post and correct any awkward sentences, unclear phrasing, and jumbled paragraph structures. Here are five steps to take in order to thoroughly edit your article.
Step 1: This complete guide to SEO copywriting takes you through the process of keyword research as well as the 3 stages
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|---|---|---|---|
|
Normal |
350 | easy breazy |
each boos |
| heroic | 400 | easy | each bpss |
| mythic | 420 | normal | each bossss |
| mythic+ | 450 | hard | end of the dugneon |
Start by making sure each and every sentence is correct. Focus on the spelling of words and rephrase awkward formulations. Make sure sentences are grammatically correct and check for readability: make sure your sentences aren’t too long.
Step 2: Focus on sentences This complete guide to SEO copywriting takes you through the process of keyword research as well as the 3 stagesYou can start this phase by reading your piece slowly (and even out loud, this can really help). Each sentence should be grammatically correct and the spelling must be flawless. You need to be very critical of your own work.
A few ways to improve your writing style This complete guide to SEO copywriting takes you through the process of keyword research as well as the 3 stages
Some people are natural writers and don’t need any tips for their SEO copywriting – they are able to write an attractive, fun, readable article in a few minutes. Others lack that skill. But, while attractive writing is a matter of talent, practice surely helps! Let’s look at some tips to improve your writing style, as well as two harwriting styles to experiment with.
Tip: Read a lot! This complete guide to SEO copywriting takes you through the process of keyword research as well as the 3 stages
- Phase 2 of the writing process: Writing your text
- Phase 3 of the SEO copywriting process: Editing your text
- SEO copywriting for international sites
- Conclusion: SEO copywriting is a process
If you want to develop an attractive writing style, it really helps to read a lot. Reading (novels, blogs, magazines, whatever) will inspire you to write your own awesome articles. It will teach you how other people form their sentences and build their paragraphs. It teaches you how to use humor and how to play with language. Plus, it allows you to develop a gut feeling about what makes a nicely readable article. If you want more tips on how to develop your writing style, read our blog post about how to achieve an attractive writing style.
The inverted pyramid style
A well-known writing style in journalism, the inverted pyramid basically means you put your most important information upfront. You don’t bury your key point halfway down the third paragraph, but tell the complete story in the first paragraph. Of course, you can elaborate in the following paragraphs. But you get your main message across right away. This writing style holds up pretty well for some types of articles. It especially comes in handy now that web content is increasingly used to answer every type of question a searcher might have.
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| ll-known writing style in journalism, th | journalism, the inverted pyramid basically means you put |
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few ways to improve your writing style This complete guide to SEO copywriting takes you through the process of keyword research as well as the 3 stages
Some people are natural writers and don’t need any tips for their SEO copywriting – they are able to write an attractive, fun, readable article in a few minutes. Others lack that skill. But, while attractive writing is a matter of talent, practice surely helps! Let’s look at some tips to improve your writing style, as well as two writing styles to experiment with.
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few ways to improve your writing style This complete guide to SEO copywriting takes you through the process of keyword research as well as the 3 stages
Some people are natural writers and don’t need any tips for their SEO copywriting – they are able to write an attractive, fun, readable article in a few minutes. Others lack that skill. But, while attractive writing is a matter of talent, practice surely helps! Let’s look at some tips to improve your writing style, as well as two writing styles to experiment with.
